Redefining Talent Management in the MENA Region and Beyond
Founded in 2023, Axion was born from a single word: action—a symbol of progress, purpose, and impact. We set out to transform the talent management experience by offering personalized, world-class services that do more than support careers—they elevate them.
We don’t just represent talent—we build partnerships, nurture potential, and pave the way for long-term success in the entertainment industry. At Axion, every move is intentional, every strategy is custom-built, and every client is treated like a legacy in the making.
Our Vision
To become the leading global force in celebrity and influencer management, creating a world where talent doesn’t just shine—it thrives. We are setting new standards in the industry by reinventing how public figures grow, protect, and evolve their personal brands.
Our Mission
At Axion, our mission is simple: To empower celebrities and influencers to unlock their full potential through personalized, innovative, and strategic management services that elevate careers and lives.
Omar Al Masri is the CEO and Founder of Axion — The son of legendary Syrian actor Samer Al Masri, Omar grew up around the world of entertainment and began his journey as a child actor. With a degree in law from the University of Surrey in England and a lifelong connection to the creative world, Omar brings a unique blend of industry insight and business acumen. His experience spans production, talent relations, and brand partnerships, positioning Axion as a new-generation agency that champions talent and drives impact across the Middle East and beyond.
Salim Khalil is the Co-Founder and Creative Director at Axion. With a background in architecture, fashion and talent management across Lebanon, Turkey, and the GCC, he’s led campaigns fo brands like Microsoft, H&M, COS, and Birkenstock. Salim’s creative eye and hands-on approach connect talent with bold, meaningful opportunities that leave a lasting impact.
